Style guide design for the 89th Oscars 2017 produced for A.M.P.A.S.© Me & the Bootmaker designed the brand style guide to be utilized for all elements of the Academy's branding including the show(s). Choosing elegant and striking typography, bold colors and a sophisticated yet contemporary approach.
We developed a color palette that allows each branch to have its own look, alongside the deep oscar red and the academy yellow, every branch then becomes its own, visual effects taking a dusty green, a moody white for the writing categories, bold orange for the animated categories, alongside nearly a dozen others. The first time each branch has had this extra personality.
From show logo, to lower thirds, through nominee graphics and winner announcements the graphics allow for a unified system. This system allows for the films and content to be as independent as they and totally personalized but still keeping within the shows graphical system.
Each show followed this style guide, from the Student Awards to the Governors, Sci Tech and throughout.